The Red Pump Project closed its doors.

The Red Pump/Red Tie Affair – World AIDS Day

On December 1, 2009 at the elegant Palmer Building in Charlotte, NC, JSW Media Group will host The Red Pump/Red Tie Affair(TM), a benefit for The Red Pump Project. The Red Pump Project is a national initiative to raise awareness about the impact of HIV/AIDS on women and girls, ensuring that women are empowered with accurate knowledge about HIV/AIDS and the issues surrounding it. Currently, there are 40 ambassadors in 20 states. This will be the first Red Pump event in the Carolinas.

December 1st is a fitting day for The Red Pump/Red Tie Affair because it is World AIDS Day. This year’s gala will be a fashion-themed cocktail party, complete with live jazz by 5th and York, as well as a silent auction, an art showcase and a “Rock the Red Pump (TM)” fashion show featuring the designs of Washington, DC-based Abasi Couture as well as other local independent designers. In addition, we will honor a prominent leader in the community in her individual effort to raise AIDS/HIV awareness and education with the inaugural “Red Pump” Award. Our 2009 Honoree is Ms. DeVondia Roseborough, author of “Put it on Paper,” a nonfiction memoir describing her life before HIV and after AIDS, and she is also the founder of The Rasberrirose Foundation, a 501c (3) nonprofit organization whose focus is to minister to teenage girls aged 10-18, struggling from self-esteem, with a focus on HIV/AIDS prevention and awareness.

The evening will be filled with entertainment and chic elegance—all for a good cause. Cocktail attire is suggested, red pumps for the ladies and red ties for guys are encouraged. Complimentary hors d’oeuvres prepared by Chef Jay Jones of Chateau Noir and a cash bar will be available for guests. Tickets are $25.00 for general admission and a limited number of VIP tickets are available for $50.00. For more information and to purchase tickets, visit or call 704.826.5012.

JSW Media Group is dedicated to providing the most personalized, professional and creative consultation services. We specialize in assisting individuals, small businesses and non-profit organizations with all of their communication, marketing and public relations needs. We are a full service brand management company.

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