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"iKnow" Campaign Launches with Stats, Celebs

Yesterday, the Center for Diseases and Control (CDC) launched “iKnow,” the next phase of Act Against AIDS, and the first initiative to specifically target African-Americans. The goal of the campaign is to get young African-Americans talking about HIV, especially since research shows that African-Americans between 13-29 years old are one of the fastest growing groups to be infected. African Americans make up only 12% of the U.S. population, yet almost half of all new HIV infections. All communities, not just African-Americans, need to talk about this issue and understand the risk factors associated to this disease.

The iKnow campaign is all about learning, knowing, and taking action. When you visit the website, you can find your nearest testing center, read the latest statistics, and more! Jamie Foxx and Ludacris got in on the awareness and recorded two videos for the campaign. Check them out below:

You can support the campaign by becoming a fan on Facebook (www.facebook.com/iknow) or by following iKnow and tweeting about us on Twitter using the #talkHIV hashtag (@iknow_talkHIV)!

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