Awareness is Always in Style!

March 10th is over. Now what?

“Every 35 minutes, a woman tests positive for HIV in the United States.”Office of Women’s Health

March 10th was National Women & Girls’ HIV/AIDS Awareness Day. Online and on the ground, hundreds of women “Rocked the Red Pump” to raise awareness about the impact of HIV/AIDS on women and girls. We launched our 500 in 50 campaign on January 19th, to get 500 blogs to place the Red Pump badge on their sidebars and dedicate their posts on March 10th to the HIV/AIDS epidemic and its’ effect on women. Although we didn’t reach our lofty goal, we doubled our reach this year, having over 200 blogs join in on this movement.

We want to thank:

  • ALL the bloggers who joined us to “Rock the Red Pump” and dedicate their posts to the issue of HIV/AIDS on women. Your support has been instrumental in the success of The Red Pump Project
  • ALL the women around the country who donned their favorite pair of red shoes for the occasion. Some, who didn’t even leave the house rocked red socks. 🙂
  • Organizations like the Elizabeth Glaser Pediatric AIDS Foundation, who supported us by having one of their ambassadors write a post on her experience living with HIV, and allowing us to post it on our site. And of course:
  • All the people who are living strongly with HIV/AIDS, not letting it beat them down.

March 10th also marked The Red Pump Project’s first year anniversary, and we brought it in with a mini media tour. Red Pump co-founders, Karyn & Luvvie, appeared on air for NBC Chicago’s morning news show. We were also interviewed on WGCI radio. This was after a day of being featured in the Chicago Sun-Times and appearing on WGN news radio, CBS, WGN-TV, and NBC! It’s been an exciting couple of days.

The little idea we had a year ago has blossomed into a movement beyond our expectations. We feel so blessed to be able to combine our passion for social justice and our love of shoes into an organization that

Although National Women & Girls’ HIV/AIDS Awareness Day is over, our work isn’t done. We will continue to do work online and on the ground to empower those who are living with the disease to live well with it, and for those who aren’t infected to maintain that status. We will continue to “Rock the Red Pump” to represent the strength and courage of those affected with HIV/AIDS.

Now that we’re 1, Red Pump is no longer crawling. We’re now walking & running. Hope you stick with us as we prove that:

Awareness is always in style.

Karyn, Luvvie and the rest of Team Red Pump

P.S. Subscribe to our blog and join our mailing list to continue to get information from us. Don’t worry, we won’t spam you or flood your inbox. We swear on our favorite pair of Red Pumps! 🙂

Karyn & Luvvie (Red Pump Co-founders)
Team Red Pump (from left to right): Tasasha, Brittany, Karyn, Kenya, Venita, Luvvie, Jenna, Dominique, Denise)
1 comment… add one
  • the01artist January 21, 2012, 1:35 pm

    I love beautiful black women and red heels. Thanks for posting these as it seems to be for a great cause. . .

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