In January 2010, Pepsi launched The Pepsi Refresh Project. This initiative, aimed at encouraging individuals to make a positive impact on their communities, plans to award over $20 million this year to ideas that “refresh” the world. Each month, the project takes 1,000 submissions and the best submissions, based off public voting, will receive grants from $5,000 to $250,000.
In August 2010, T.E.A.M. HIV/AIDS (Teens Empowering Awareness Movement) submitted an application to be considered for a $50,000 grant. Started by two 15 year old girls from Komono, Indiana, who were directly affected by HIV due their parent’s infection, T.E.A.M HIV/AIDS goes from state to state educating other teenagers about this disease.
Their proposal to The Pepsi Refresh Project identifies three goals:
* Educate over 100,000 teens across the USA about HIV/AIDS;
* Provide teens a voice through real life video documentation; and
* Reduce the number of teens in the U.S. contracting HIV/AIDS.
It is their hope that with the grant money, they will be able to continue their state to state travels and create a documentary of their experiences educating their peers. T.E.A.M. HIV/AIDS acknowledges the 45,000 or so young people ages 13 – 24 diagnosed with HIV/AIDS in the U.S. at the end of 2007. The documentary created will be used to “educate American teens through the telling of real-life experiences…and letting the voices of many youths be heard.” In essence, T.E.A.M HIV/AIDS will create a nationwide support campaign for teenagers.
The spread of HIV/AIDS within our teenage communities necessitates the dialogue free of judgment and stigma that T.E.A.M. HIV/AIDS hopes to foster among their peers.
To learn more about T.E.A.M. HIV/AIDS and their idea, see how they plan to allocate their budget, and/or to vote Click Here!