Awareness is Always in Style!

We Did It! 500 blogs in 50 days? Nope. 650 in 25!

We launched our 3rd annual “Rock the Red Pump” campaign on January 18, and invited bloggers across the country to join us in commemorating National Women and Girls’ HIV/AIDS Awareness Day (NWGHAAD). We asked individuals to use their platforms and influence to help us raise awareness about the increasing impact of HIV/AIDS on women and girls.

Our goal was to get 500 blogs to place one of the six available Red Pump badges on their sidebars in the 50 days leading to NWGHAAD (March 10th). Well, you all have answered — in a MAJOR way. Half way through our campaign, we are happy to say that we not only reached our goal, but we’ve SURPASSED it!!! We’re SO excited to announce that 650 blogs have signed up to “Rock the Red Pump!”

Rock the Red Pump*throws confetti* 650 and counting! WOW! A list of 500 of the Red Pump-Rocking blogs has already been placed on our website and we’re working hard on adding the rest.

We couldn’t have done this without the support of all those who, not only signed up, but chose to share the message with the masses. So many of you took to Twitter, Facebook and Tumblr to tell others about the “Rock the Red Pump: 500 in 50” campaign.

We also want to give a special thanks to the ladies of BlogHer for their huge support! They have allowed our campaign to be a part of their publishing network, and it helped immensely to help us get the word out. Thank you to the BlogHer community for the great response and embracing this cause.

If you haven’t signed up for the campaign yet, we’d still love you to join us! You can sign up to “Rock the Red Pump” HERE and you’ll get a link to the page to get one of the 6 badges to place on your sidebar.

If you all were a pair of red pumps, you’d be the fiercest ones that a woman could rock. FIERCEST, we say!

The success of this campaign so far helps prove that “Awareness is always in style!” We look forward to standing 500 (well 650+) strong on March 10th! Thank you!

The Red Pump Project

P.S. We’re really looking forward to seeing the red pumps you’re all going to wear on March 10th. We’d love for you to upload them to our Facebook fan page that day. Feel free to rock flats too. All red shoes welcome! 🙂

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