On March 24, 2011, Chicago’s fashion and nonprofit worlds came together as one for The Red Pump Project’s second annual fashion show. More than 200 guests were present to preview spring’s edgiest fashions and to help raise HIV/AIDS awareness among women and girls.
Attendees of “Rock the RED” were treated to the runway creations of Wanda Grace, Khojo Dresses, Fashion House Chicago and House of Cleons. Accessories for the models were provided by Pretty Afrika and Sunny Jeanne. 14 Custom Red Pumps were created by Eidia Lush in a final scene that had people oohing! Those shoes are actually available for order now! And 15% of proceeds are coming back to The Red Pump Project to support our work! See them here.
Eidia Lush even went a step further and gifted the Red Pump co-founders with the actual Red Pumps in the logo! SO AWESOME!
The night was also to honor Keyana Ray with this year’s Ultimate Red Pump Rocker award. Ray, a film/video student at Columbia College Chicago, penned a film about three African-American girls who must deal with the threat of HIV/AIDS. The film was then produced by Gina Price-Blythewood (Love & Basketball), and has been screened across the country.
The event capped off a very successful online campaign for the organization, which exceeded its goal of getting 500 bloggers to commit to “Rocking the Red Pump” on their blogs on National Women and Girls HIV/AIDS Awareness Day on March 10. 1,200 ultimately participated and collectively use their sites as a vehicle to increase HIV/AIDS awareness and stimulate discussion around the issue.
Save the date for next year’s show” March 22, 2012!
Thank you to the Rock the RED Team:
Show stylist: Deedee Esubi aka The Sassy Peach
Music provided by: DJ Bonsu
Makeup by: Erin Yarbrough, Andrea C. Samuels (DVixen Makeup), Crystal-Eyez Makeup
Hair by: Dee Desalu, Zelda Opara
Photography: ChuckStr Photos, Dare2Dream Photography, Jeff White
Designers: Eidia Lush Shoes, Pretty Afrika, Khojo Dresses, Sunny Jeanne Givens, Wanda Grace, House of Cleon, Fashion House Chicago
View pictures here: