This week, the AIDS Foundation of Chicago unveiled its latest educational campaign designed to inspire African-Americans to live life to the fullest and to take control of their health. The Change My Story campaign has a multi-pronged approach, including bus shelter ads across the South Side of Chicago.
See that picture above? That’s right. The ladies of Red Pump were asked to participate in the campaign by lending our image to ads and by sharing the campaign with our supporters. The power of Change My Story lies in the fact that the campaign features real individuals discussing the impact of HIV/AIDS, alongside celebrities like Sherri Shepherd and Rhymefest.
The ad above is at the CTA bus stop on 29th & King Drive. Two other ads with Red Pump appear on 75th & King Drive and 63rd & Stony Island.
Photography credit: ChuckStr Photo