The Red Pump Project closed its doors.

The 3rd Annual Red Pump/Red Tie Affair Was a Success!

3rd Annual Red Pump/Red Tie Affair
200 men and women from all over the Carolinas came to celebrate Worlds AIDS Day 2011 in style by rocking their red pumps and red ties for The Red Pump Project-Charlotte‘s 3rd Annual Red Pump/ Red Tie Affair presented by JSW Media Group and Chateau Noir, LLC the evening of Dec. 1 at the beautiful Harvey B. Gantt Center at Levine Center for The Arts with co-hosts and media personalities T. Strong, Fox Charlotte, Creative Loafing, Paper Dolls Radio,, Chirl Girl (v101.9) and two time Emmy-award winning spoken word artists , MC and voice over actor Bluz. Beats by Power 98’s DJ Yasmin Young kept the crowd energized. A guest appearance by the co-founder of The Red Pump Project Luvvie Ajayi truly made the evening special.

The night began with the delicious aroma of passed heavy hors d’oeuvres delicately prepared by Celebrity Chef Jay Jones (Chateau Noir, LLC, Food Network and Amped 4-A-Cure, Inc.) and a red themed candy buffet from Curlicues & Confections during the cocktail hour. A fusion of funk, jazz, and R&B by Soulful Descent served as a musical backdrop while people mixed, mingled and bid during the silent auction.

One of the most important highlights of the evening was the awards ceremony when 2011 honoree Joanne Stevenson Jenkins was given the Red Pump Award for being an outstanding community leader paving the way for HIV/AIDS awareness and education. Jenkins works with Hope Haven and The Women’s Well, A Support Group for Women Living with HIV. Jenkins has served for more than 30 years in the field of substance abuse treatment and prevention, domestic violence and care of the chronically impoverished and homeless communities. The touching award ceremony was preceded by a dance performance by Mimi Kimble and a reading from Asata Blu Fatoyinbo.

The event concluded with a fashion show of imaginative and eclectic designs. Looks included collections from the always chic Elle VJ Boutique, Eco-friendly House of Willowand fashion forward designer Andre Jarrid. The Sexy, Stylish and Safe finale featured designs from Fresh Exclusive Boutique and Red Pump’s t-shirt line (modeled by members of Red Pump Charlotte and JSW Media Group; styled by the creative team of Dupp&Swat.

The Red Pump/Red Tie Affair was sponsored by Dr. Kim BlandingJSW Media GroupChateau Noir, LLCFavors in a FlashDirect Graphics, LLC, J Michelle Consulting Group,The Harvey B. Gantt Center and The UPS Store (#1247). Media partners included: Charlotte STYLE MagazineMedia Arts CollectiveDonald WilsonUPTOWN MagazineIT Factor Media GroupMetro Proponent NewsQC Info BrokerSocial Media JuanderCharlotte Seen and WISE MagazineJSW Media Group and The Red Pump Project -Charlotte would also like to thank all of the fabulous silent auction sponsors. A portion of proceeds from the affair will be donated to Regional AIDS Interfaith Network (RAIN)The Red Pump Project to assist in the fight against AIDS.

Media Arts Collective provided photography and videography services for the 2011 Red Pump/Red Tie Affair.

 About The Red Pump Project™

The Red Pump Project™ raises awareness about the impact of HIV/AIDS on women and girls. Our mission is to promote HIV prevention through education, and open dialogue about the issues that surround sexual and reproductive health. We do work online and on the ground to motivate action and encourage dialogue about the effects of the disease.

Founded in March 2009 by Luvvie Ajayi and Karyn Watkins, Red Pump believes that if HIV affects one, it affects us all. We use the red shoe as a symbol of empowerment to represent the strength and courage of women infected and affected by HIV/AIDS. The incorporation of fashion into the message of HIV prevention is our contribution as we hope to show that Awareness is Always in Style!™

About JSW Media Group

JSW Media Group is dedicated to providing the most personalized, professional and creative consultation services. We specialize in assisting individuals, small businesses and non-profit organizations with all of their communication, marketing and public relations needs. We are a full service brand management company.

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