Save the Date: Launch of the 4th Annual Rock the Red Pump™ Campaign

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Save the Date: Launch of the 4th Annual Rock the Red Pump™ Campaign

“There are approximately 1.1 million people living with HIV/AIDS in the U.S. & almost 280,000 are women.” – CDC

On January 18, 2012, The Red Pump Project will launch its 4th annual Rock the Red Pump™ campaign. It’s an initiative to commemorate National Women and Girls HIV/AIDS Awareness Day (NWGHAAD), which is March 10th every year. In fact, that’s how Red Pump got started almost 3 years ago!

The Rock the Red Pump™ campaign’s goal is to generate conversation in blogosphere about the issue of HIV/AIDS and how it affects women. In the 50 days leading up to March 10th, Red Pump asks bloggers to place one of the campaign badges on their websites to represent the strength and courage of women fighting HIV/AIDS or affected by the disease. Then on NWGHAAD, people across blogosphere dedicate their posts to talking about the impact of HIV/AIDS on women and girls. Also, put on your favorite pair of red shoes on NWGHAAD and be fierce!

Our last campaign, we had a goal of getting 500 bloggers, but we more than doubled it and got over 1,200 blogs to Rock the Red Pump™! This year, our goal is to get 2,500 bloggers to join us in raising awareness about the HIV/AIDS epidemic in the 50 days leading up to NWGHAAD. Well, this year, we’d like to paint blogosphere red on March 9, 2012, a Friday. And then on March 10th, we’ll be having events in cities across the country. Details to come on those!

We’re so excited to have BlogHer, the biggest community of women bloggers join us as a supporter for a 2nd year in a row!

Help is kick off our campaign on January 18, 2012! You’ll be able to sign up and grab a badge of your choice that day. We’re really looking forward to being 2,500 strong on March 9, 2012!

Official hashtag: #RocktheRedPump!


The Red Pump Project
The Red Pump Project
The Red Pump Project raises awareness about the impact of HIV/AIDS on women and girls, using a red pump as a symbol of empowerment.
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