The Red Pump Project closed its doors.

10 Things to Know About Having an Event Benefitting The Red Pump Project

Around this time of year, many people ask us about doing events to benefit our organization, or with a “Red Pump” theme. The Red Pump Project is extremely grateful that you are interested in Rocking the Red Pump® and raising awareness about the impact of HIV/AIDS on women and girls by hosting a community event or fundraising activity.

Before venturing out to do so, there are 10 things you should know about hosting a community event benefitting Red Pump or using our name, logo or tagline.

1. We define a community event as any educational, prevention, and/or fundraising activity by a group or individual (third party) not affiliated with The Red Pump Project.

2. A 3rd party event is not an official Red Pump event unless The Red Pump Project has signed on to be a partner and will be involved in the planning process.

3. Any event that is not planned and organized by The Red Pump Project cannot use the organization’s logo, the phrase “Rock the Red Pump” and “Red Pump” without express written permission. It also cannot use any of the titles of current programs or signature events of The Red Pump Project (Rock the Red, Red Pump/Red Tie, Cupcakes & Condoms, etc.).

4. The organizer must submit a community event form so Red Pump may determine if the event meets our guidelines. In the event form, please be specific about how you will be using our name or logo. Please allow 1-2 weeks for this review process. Click to download the Red Pump Community Event Form.

Please note that submission of the community event form does not guarantee approval. We reserve the right to decline approval for any event’s use of the phrase “Red Pump” or any other affiliated marks in its name or promotion.

5. A community event benefitting The Red Pump Project is defined as one that will raise money for the organization’s work, and the organizer must state on the community event form the terms of the donation to Red Pump.

6. Event advertising and promotion materials must state that the proceeds of an event will benefit Red Pump, but should not imply or state that Red Pump is the host or sponsor. The phrase “Not affiliated with or an official event of The Red Pump Project but in support of their work” is required to be used at the bottom of all marketing materials.

7. Red Pump reserves the right to participate in simultaneous events. Depending on the nature of the event and number of participants, Red Pump may be able to provide educational literature and informational material for distribution.

8. Red Pump will not be responsible, under any circumstances, for the promotion, planning and/or staging of a community event. The organizer assumes ALL risk for expenses and liabilities before, during and after the event.

9. Events that will be benefitting The Red Pump Project cannot involve hate speech of any group. Organizers need to be conscious of the message of the event and should allow Red Pump management the chance to review content prior to distribution.

10. You’re awesome for wanting to do something and get involved in the fight against HIV/AIDS. Thank you. Really. This is fact. You’re awesome.

Thanks again for your interest in rocking the red pump and supporting the work of The Red Pump Project through a community event. If you have any questions about these guidelines, please contact [email protected].


The Red Pump Project owns the federal trademarks to the name The Red Pump Project®, the custom red pump in our logo and the phrase Rock the Red Pump®.

2 comments… add one
  • margaret leazer February 26, 2013, 8:20 am

    i dont have a web site ,but i would like to ask the ladies @my church to rock the the red pump on 3/10 and send in a donation in support

  • Tracy L. Darity February 27, 2013, 4:00 pm

    I am very very very much interested in hosting a Condoms and Cupcake event next year. I have the support of two community based HIV/AIDS organizations that will provide free testing and education. Please let me know how to go about doing this.

    Thanks in advance,


Leave a Comment