Why Do We #RockTheRedPump?


Today is National Women and Girls HIV/AIDS Awareness Day. Every 47 minutes, a woman will be diagnosed with HIV in the United States. This epidemic is not just about the woman next door, on the bus, in your office, or down the street. This is about us. Not only should we as women empower ourselves with knowledge but we must show support for our sisters both infected and affected by HIV/AIDS.

While rocking red pumps may seem like an attempt to make a simple fashion statement, we can promise you that it is much more than that. We #RockTheRedPump as a symbol of solidarity, of boldness, and of power. This epidemic started one person at a time and that is the same way that it will end.

Today, we challenge you to not only #RockTheRedPump on your feet but through your actions. Talk about this disease within your networks, locate your nearest testing center, get involved with an AIDS service organization near you, share a Facebook update, or dedicate a tweet. There are so many ways that we can all make a difference.

To all of our sisters living with HIV/AIDS, we stand with you.

To all of our sisters affected by HIV/AIDS, we stand with you.

We are proud to #RockTheRedPump with all of you today – and every day.

Peace and love,

Karyn and Luvvie
Co-Founders, The Red Pump Project

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