The Red Pump Project closed its doors.


At The Red Pump Project, we believe actions speak louder than words. While a huge part of our effort to raise awareness includes cultivating a thriving digital presence and virtual community, that’s only the starting point! Through a series of free signature programs and live events, we’re all about taking the conversation about HIV offline and into the minds and hearts of the community, in real time.

Interactive and lively, our events are known for fostering a safe place to discuss the issues surrounding HIV and its effects, sexual and reproductive health, and promote prevention. Check back here regularly or subscribe to our mailing list so you don’t miss the next event hosted in your area!

About Rock the Red Pump®

On March 10 of every year, the United States recognizes National Women and Girls HIV/AIDS Awareness Day (NWGHAAD). Launched by the Office of Women’s Health, NWGHAAD is a nationwide observance that encourages people to take action in the fight against this epidemic and raise awareness of its impact on women and girls.

In observance of NWGHAAD, our flagship initiative, Rock the Red Pump® (#RocktheRedPump) Campaign allows us to engage in a deeper dialogue about the fight against HIV, provide support to those impacted by it, and decrease stigma attached to the epidemic.

Since 2009, we have asked women to put on their favorite pair of red shoes (i.e., pumps, sneakers, flats, sandals) to call attention to the issue and encourage discussion on sexual health, HIV prevention, and healthy intimate relationships. Our goal is to generate conversation to normalize talking about the epidemic. Visit to learn more.

programs rocktheredpump

About Cupcakes & Condoms®

Talking about sexual and reproductive health doesn’t have to be boring or intimidating! With our signature Cupcakes & Condoms program, we serve up this all-important dialogue about the prevention of HIV and STIs, surrounded by delectable treats and delicious conversation.

When attending a Cupcakes & Condoms event, come ready to hear from health experts in a friendly and relaxed environment. This is us putting a sweet spin on an educational town hall, by creating a safe space that encourages women and girls to ask questions and get the information they need to take the right steps to protect their health. From female condom demos to free on-site HIV testing (in select markets), we want you leave informed and inspired!

In addition to our programs, our signature events commemorate major
HIV awareness days throughout the year, bringing people together to show that

Awareness is Always in Style!