Rock the Red Pump™ Campaign

“Every 47 minutes, a woman tests positive for HIV in the United States.“

On March 10, the United States will recognize National Women and Girls HIV/AIDS Awareness Day (NWGHAAD). Launched by the Office of Women’s Health, NWGHAAD is a nationwide observance that encourages people to take action in the fight against HIV/AIDS and raise awareness of its impact on women and girls.

While great progress has been made in the area of HIV/AIDS prevention and treatment, women still represent 27% of all new AIDS diagnoses, with African-American women accounting for 66% of that group.

In observance of NWGHAAD, we just wrapped our 4th Annual Rock the Red Pump™ Campaign! The campaign’s goal is to generate conversation in blogosphere about the issue of HIV/AIDS and how it affects women.

In the 50 days leading up to March 10th, we ask bloggers to place one of our 5 badges on their websites to represent the strength and courage of women fighting HIV/AIDS or affected by the disease. Then on NWGHAAD, people across blogosphere dedicate their posts to talking about the impact of HIV/AIDS on women and girls. This year, we painted blogosphere red on March 9, 2012, a Friday. Then on March 10th, we had events around the country.

Whether you are a first-time participant or an “old” pro, we thank you for supporting this movement! There are also other ways for you to demonstrate your involvement and support of Red Pump throughout the year.

• Write us a blogpost on why you “Rock the Red Pump.” Tell us what makes you care about the HIV/AIDS epidemic, and we’ll post it on the Red Pump blog.

• Snap a photo in your favorite pair of red shoes and share with us via our Facebook page, Twitter, and/or Tumblr.

• Spread the word and tell a friend!

You can also follow our main account @RedPumpProj on Twitter.

Thank you for your support and we look forward to joining us to “Rock the Red Pump!” Official hashtag: #RocktheRedPump!

Help us spread the word! Tweet

Red Pump custom illustration by Veronica Miller