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Rock the Red Pump® Campaign

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“Every 47 minutes, a woman tests positive for HIV in the United States.“

The Red Pump Project uses the red shoes to get the attention of women everywhere. Once we have your attention, we want to talk to you about the HIV/AIDS and its impact on women and girls.

On March 10, the United States will recognize National Women and Girls HIV/AIDS Awareness Day (NWGHAAD). Launched by the Office of Women’s Health, NWGHAAD is a nationwide observance that encourages people to take action in the fight against HIV/AIDS and raise awareness of its impact on women and girls.

While great progress has been made in the area of HIV/AIDS prevention and treatment, women still represent 27% of all new AIDS diagnoses, with African-American women accounting for 66% of that group. In observance of NWGHAAD, we would like for you to join our 2014 Rock the Red Pump® (#RocktheRedPump) Campaign! The campaign’s goal is to generate conversation both online and offline about the issue of HIV/AIDS and how it affects women.

In the days leading up to March 10, we ask bloggers to place one of our custom badges on their websites to represent the strength and courage of women fighting HIV/AIDS or affected by the disease. Then on NWGHAAD, people across the blogosphere dedicate their posts to talking about the impact of HIV/AIDS on women and girls.

We also ask that women everywhere put on a pair of red shoes on March 10 to stand in solidarity with those affected by the epidemic.

Whether you are a first-time participant or an “old” pro, we thank you for supporting this movement! There are also other ways for you to demonstrate your involvement and support of Red Pump throughout the year.


Download and add to instagram, pin, make your FB profile picture


You can #RocktheRedPump in the following ways:

  • Sign up and download the campaign web badge and upload to your Twitter or Facebook profile.
  • Wear red pumps (or any pair of red shoes) on March 10 and upload photos to the Red Pump Facebook page, and/or Instagram pics of you in red shoes with the hashtag #RocktheRedPump.
  • Join us in March for Red Pump events in Atlanta, Charlotte, Chicago, and Washington D.C. More info to come on those!
  • Spread the word and tell a friend!


We want you to show your support by signing up and putting one of our custom badges on your blog and then on March 10, you write a blog post telling us why you #RocktheRedPump. Tell us what makes you care about the HIV/AIDS epidemic, and we’ll share it with our Red Pump community.

Thank you for your support and we look forward to joining us to “Rock the Red Pump!” Official hashtag: #RocktheRedPump! Follow our main account @RedPumpProj on Twitter.

  Red Pump pics by ChuckStr Photography