Rock the Red Pump® Campaign
About Rock the Red Pump®
On March 10 of every year, the United States recognizes National Women and Girls HIV/AIDS Awareness Day (NWGHAAD). Launched by the Office of Women’s Health, NWGHAAD is a nationwide observance that encourages people to take action in the fight against this epidemic and raise awareness of its impact on women and girls.
In observance of NWGHAAD, our flagship initiative, Rock the Red Pump® (#RocktheRedPump) Campaign allows us to engage in a deeper dialogue about the fight against HIV, provide support to those impacted by it, and decrease stigma attached to the epidemic.
Since 2009, we have asked women to put on their favorite pair of red shoes (i.e., pumps, sneakers, flats, sandals) to call attention to the issue and encourage discussion on sexual health, HIV prevention, and healthy intimate relationships. Our goal is to generate conversation to normalize talking about the epidemic. Visit RocktheRedPump.org to learn more.
In addition to our programs, our signature events commemorate major
HIV awareness days throughout the year, bringing people together to show that
Awareness is Always in Style!