The mission of the Rock the Red Pump® campaign is to start conversation and to motivate social media-savvy women to use their platforms to talk about the HIV/AIDS epidemic, specifically its effect on women and girls. We also ask ladies everywhere to rock their favorite pair of red shoes on NWGHAAD as a sign of solidarity with women who are infected and affected by HIV/AIDS. And that is EVERY woman. Because if it affects one of us, it affects us all.
The Red Pump Project® is a 501(c)3 organization, founded in March 2009. Email: firstname.lastname@example.org.